In an interview with BBC Radio, the director Guillermo Del Toro described the difference between using computer-generated imagery and artificial intelligence (AI) in films as “the difference between a microwave and an atomic bomb.”
I don’t make films, nor art, but this is exactly how I have always felt about using AI in writing, communications or marketing. It’s analogous because the scale of the technological impact and the output are out of sync in a socially harmful way.
Using it also runs counter to the purpose of communications or the reasons we communicate. At it’s core, human communication is a human interaction; delegating that to a generative AI tool serves no good for anyone, on either end of the exchange.
More from Del Toro on AI and art:
“There is a tacit agreement culture has with imagery, with iconography, that tells us that this is spirituality. The silhouette of a hand in a cave in Altamira is the symbol of somebody that lived. If you do that with a mechanical arm and an airbrush it is the symbol of what? Ones and zeros don’t experience loss, or gain, or pain or bereavement. How can they speak about love and transcendental emotions if they are programmed permutations. We are biomechanical machines.”
